This Hollywood actress used quarantine to create a line of next
Place an ObitPhotos
LOS ANGELES We’ve all had to adjust our routines since the pandemic with many people pivoting professionally. Phoebe Tonkin is no different.
When Hollywood productions halted in March because of the novel coronavirus, the actress and environmental activist used the downtime to revisit cheap louis vuitton bags from china uk an high quality designer replica handbags idea she’d previously put on the back burner.
In October high quality designer replica handbags wholesale , Tonkin teased the new project on her Instagram account alongside a photo with the word “LESJOUR!” in red. The mysterious post left Tonkin’s 6.1 million followers Googling what the word might mean.
The answer is officially out of the biodegradable bag. Recently, Tonkin replica louis vuitton launched Lesjour!, a sustainable loungewear collection. It consists of six pieces (four tops and two pants) in two colorways (black and red) with each piece sold separately for $198.
Although Tonkin had long contemplated creating a sustainable fashion replica louis vuitton bags line, its aesthetic was ultimately inspired by her off duty wardrobe and pandemic lifestyle.
“I felt like I was changing four times a day but in the same variation of pajamas,” Tonkin told The Times over Zoom in mid October while clad in a red Lesjour! top, which she paired with gold hoop earrings by Oma the Label. “Then the pajamas would elevate to sweatpants to go to the grocery store, and then I’d come back and put something else on.”
To minimize wardrobe changes, the 31 year old decided high quality replica handbags china to design a modern take on the traditional 1970s leisure suit. “I wanted to create something that was tailored, that was flattering, that was most importantly comfortable but was also really chic and classic,” she said of the various styles, which include cardigans, long sleeve tops and wide leg pants.
“The set is a great foundation or platform for your personal style,” she said. “You can project your personality onto these clothes as opposed to these clothes being the personality.” She also wanted the pieces to be fuss free without any need for ironing. “You can scrunch them up at the end of the day and then put them on again in the morning.”
Based in Los Angeles, Lesjour! cheap louis vuitton bags from china is a quintessential West Coast brand. with all orders dispatched from the brand’s local studio. to do Lesjour! full time,” she said, explaining she has lived between the two cities but decided midquarantine to get out of her East Coast lease to focus on the replica louis vuitton bags from china new endeavor. Tonkin drives to downtown Los Angeles every few days to visit the manufacturer. Otherwise, she works from home.
“The less impact on the environment, the better,” she said, adding that the factory is within a five mile radius of Perfect Quality Louis Vuitton Replica her home.
Because Tonkin is as passionate about the environment as she is about fashion, sustainability is built into her brand’s ethos. The entire line is made of Ecovero by Lenzing, a Los Angeles knitted renewable viscose made from regenerative wood pulp.
“I’m excited to be one of the first companies to be using it,” Tonkin said, adding that the fabric has a “cashmere, super soft feeling” but that each tree used to create the fabric is replanted using regenerative farming practices. Tonkin found the material while researching Earth friendly alternatives. “Fabrics like Ecovero are next level innovative the future of fabrics,” she said.
Ecological considerations can be seen in every last detail. Orders are shipped using the Better Packaging Co.’s limited edition 1:1 replica handbags , reusable dolabuy.su , biodegradable gift packaging. Additionally, each garment is void of a tag. “Why would we need hang tags?” Tonkin said. “If someone is going to wear it and send it back, they’re going to wear it and reattach it anyway. It’s just extra trash.”
While most companies have yet to consider their carbon footprint in such a comprehensive way, Tonkin said she doesn’t necessarily want Lesjour! to be considered “this shouting from the rooftop sustainable brand.” Her feeling is that she does “all of that homework for the consumer so they can trust us. It should be a given now if you are creating anything more to put on this planet, it should be sustainably minded.. That should just be expected of new brands.”
Tonkin acknowledged that some consumers’ eyes might glaze over the word “sustainability,” which can feel like a buzzword but part of that may come down to its ever shifting definition. In many high quality designer replica handbags wholesale ways, consumers don’t know what the word means because, according to Tonkin, fashion companies are still navigating the best route for minimizing their carbon footprint.
“Everyone’s trying to bet on what sustainability is,” Tonkin said, noting that deadstock was at one point a trend before realizing it wasn’t doing much. She hopes companies continue to cheap replica handbags consider sustainability so that it becomes an industry standard. Kering, which owns Gucci, Saint Laurent and Balenciaga, employed a Designer Louis Vuitton Replica Handbags chief sustainability officer, while LVMH Moet Hennessy Louis Vuitton, Armani and Vivienne Westwood have joined initiatives to offset their carbon footprint.